IDEA decided at its AGM earlier this week not to run a Digital Show in 2014, leaving the way clear for PMA to mount an enthusiast-oriented event along the lines of ‘The Big Photo Show’ organised by PMA in the USA.
Photo Counter has been unable to contact IDEA to get more details on its decision not to continue with the annual show in 2014. It’s understood that a 2015 IDEA-run event has not been discounted.
PMA director for Australian activities, Peter Rose, confirmed that IDEA had decided not to run a show in 2014, and had no objections to the PMA alternative.
‘It hasn’t been finalised yet, but in informal discussions prior to the IDEA AGM they said it would be fine if PMA were to move forward with our plans.’
He said the format would be an education-oriented ‘prosumer’ event with a smaller expo component than has been the case with recent annual shows.
‘There will be a smaller expo component and a very heavy emphasis on education.’ He said that retailers would be on hand to sell products, rather than having distributors play that role.
Mr Rose said that the event would be directed at prosumers specifically, rather than trade or the digital lifestyle consumer which IDEA has been targetting over the past few years.
It will take place in Sydney in the second half of next year. The Sydney Exhibition Centre has been ruled out as it is undergoing a major upgrade and won’t be re-opened again until 2016. (It’s also an extremely expensive venue for exhibitors.)
‘Our first step will be for PMA to meet with IDEA and retailers at the planning stage. We want all interested parties to have a voice, so this becomes very much a collaborative effort,’ he said.
He wanted to move away from a ‘working in silos’ approach and see the industry working more closely together.