Brands Australia has announced December arrival of ‘The Impossible Instant Lab‘, which produces instant prints from iPhone images.
As with an instant camera, the image is exposed ‘naturally’. Simply select an image on your iPhone, place it in the cradle and slide open the shutter on the base. A signal tells you when the exposure is finished. Close the shutter, push the button and the Instant Lab ejects the instant film, ready to develop in the palm of your hand.
‘By essentially turning millions of iPhones into instant analog cameras, this is truly an exciting time for photography fans everywhere. There’s simply nothing like the vintage look and feel of these photos and the Impossible Instant Lab is now the perfect way to achieve that vintage result from photos taken on an iPhone. No filters required; this is the real deal.” said Brands Australia brand manager, Dale Eastman.
At the heart of the Instant Lab is Impossible’s new, high-precision platform, the Impossible FPU (Film Processing Unit) that processes and develops the new generation of Impossible Colour and B&W film. Unlike classic Polaroid cameras, the Impossible FPU features a modern, ecologically-friendly rechargeable battery, allowing the use of the new battery-free Impossible film.
The launch of the Instant Lab coincides with the release of an Impossible Project App for iOS. As well as enabling users to transform their digital photos into real analog photographs with the Instant Lab, the App also provides a platform for scanning, uploading and sharing those analogue instant photos.
Supporting a variety of social media, the Impossible Project App ‘encourages photographers to share their instant photographs and at the same time get inspiration from the photographs of others; an international community for analog instant photography lovers,’ the press release states.
The Impossible Instant Lab is distributed by Brands Australia and will be available late December with an RRP of $399.95.