Canon announces 20x Powershot SX280

Canon has announced a new superzoom compact, the Powershot SX280, to be available black and red models.

The SX280 replaces the SX260 model in Canon’s travel-zoom digicam line-up. The SX280 offers sensitivity settings up to ISO 6400 and boasts a 20x optical zoom lens. The new camera also supports Full HD video recording at up to 60 frames per second using the popular MP4 recording format.

SX280HS_Red_01The 25mm wide-angle 20x optical zoom lens is supported by a 4-stop optical Image Stabiliser (IS) and Canon’s ZoomPlus technology, which digitally extends the reach of the zoom to 40x. The optical zoom can be used while zooming when recording movie clips and Fine Detail Movie Processing technology (30 fps) improves the recording of detail in movie files, aided by DIGIC 6 processing. An enhanced Dynamic IS mode employs a five-axis Image Stabiliser to correct common types camera shake, including rotational and parallel shake.

Sensor is 1/2.3-inch 12 megapixel BSI CMOS.

Shooting options include TV and AV modes as well as Canon’s Smart Auto mode which detects up to 58 different scenes and sets exposure accordingly and a new Hybrid Auto mode, which records for four seconds in 720p resolution prior to every shot and then uses Smart Auto to determine the best settings to capture correctly-exposed still shots. At the end of each day, the four-second clips are merged into one to tell the story of the day’s shooting. Seven Creative Filters are provided, including Fish-eye Effect and Miniature Effect.

The 3-inch PureColor II G LCD screen has a resolution of approximately 461,000 dots. A tempered glass layer provides additional strength and protection. The screen features high contrast and Quick Bright technology for improved viewing in bright sunlight.

The SX280 also comes with built-in Wi-Fi and GPS capabilities. Assisted-GPS functionality (A-GPS) uses Wi-Fi to quickly download additional GPS data, decreasing the time to acquire a satellite signal and extending battery life for the user.

This camera is due to ship later this month. Canon does not supply RRPs to media.


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