Franchise fees plummet at Harvey Norman

Harvey Norman has posted a disappointing first half (to December) financial result, with a 2.1 percent drop in profit to $128.95 million.

Global sales results for the first half fell 6.1 percent to $3.11 billion, while Australian store sales fell 6.8 percent in the first quarter and a troubling 10.2 percent in the second quarter.

The reduction in the contribution from franchise fees has been dramatic, dropping from $150 million (1Q 2010/11) to $95million (1Q 2011/12). Franchise margins dropped from 5.5 percent to just 3.7 percent.

Harvey Norman stores typically have individual franchisees operating a series of businesses – including its photo centres.

The AV and IT categories – in which Harvey’s photography retailing resides – have been hardest hit, due to price and margin erosion. Harvey Norman said sales from its furniture and bedding franchisees remained strong, and that home appliances performed well on the back of the home renovation boom.

Yet while some franchisees are clearly suffering, Harvey Norman chairman Gerry Harvey sees its franchise system as a positive for the business and for shareholders, as indicated in his Chairman’s Report:

‘We believe that the franchise format of operating is the most viable option to endure the current downturn in the retail sector,’ said Mr Harvey.

‘Our diversified strategy of managing an integrated retail, franchise and property system has enable us to mitigate some of these negative headwinds and allow us to build on an exceptionally strong net asset base to provide future growth,’ he said.

‘We have approximately 700 franchisees operating as independent business owners within our franchise system,’ Harvey said. ‘These independent business owners have access to a system that provides them with a well-established iconic brand, suitably located and well-maintained retail premises and access to supplier arrangements typically enjoyed by a large-scale retailer.

‘This enables our franchisees to concentrate on running their retail business to generate solid margins and returns in the face of aggressive competition and severe price deflation.’

Store closure

According to a report in The Canberra Times, Harvey Norman will close its Westfield Woden store this month, with 36 staff members being offered either redundancy packages or relocated to other stores.

Chief operating officer John Slack-Smith said the retailer had decided not to renew it lease after 30 years of trading at Woden. Senior executives told franchisees and staff that the decision was based ‘on commercial grounds’.


One thought on “Franchise fees plummet at Harvey Norman

  1. Gerry Harvey has alienated a substantial client/customer base with his penchant to comment on social, economic and political matters as if his opinions actually matter because he happens to be a business man(see SMH 1/3/2012). The latter does not give him any special insights or wisdom. Witness the debacle he led with the GST/online campaign only to now to have a quite dreadful online presence that is neither fish nor fowl. As someone once said when it comes to his contribution to photography he is but a jackal. GH should stick to spending more time trying to arrest the decline in the value of his company’s shares and less commenting on matters where he is clearly out of step with contemporary debates. Dinosaur meets digital comes to mind.

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