One of the photo industry’s few senior executive women, Photo Direct founding partner Tracy Lints, will retire at the end of July.
Tracy is a founding partner, director and driving force of Photo Direct which has been operating for almost 11 years. Originally from New Zealand, Tracy joined the photographic industry with Agfa in 2002 and was heavily involved with the independent retail channel. She contributed to the industry as a member of the Victorian PMA committee for many years.
‘It’s been a fun (nearly) 11 years but now I want to spend more time on my golf game and less time on the photo and printing games,’ she said. ‘Whilst I say it has been fun, it has also been challenging – just as it has been for most people in the industry – but I still believe there are significant areas of upside for the print and photo industry if we keep reinventing ourselves to match the changing demands of the customer.’
‘When I first met Tracy she was so enthusiastic and full of bright ideas!’ said Richard Robertson, former managing director of Ted’s Cameras, and a long-standing friend (and fellow golfer!)
‘Tracy applied herself to all the tasks at hand. During the swap from old Agfa technology to the new HP system in our 22 stores, Tracy worked flat out…It simply would not have happened without her personal drive .
‘I’m sure her customers will be feeling a little sad to loose such a friend on the other side.
I wish her well in whatever direction the wind blows her in!’
Tracy will continue her role with Photo Direct NZ and will remain a Director there.
‘Tracy has made a significant contribution to Photo Direct and to the industry at large and we wish Tracy well for the future,’ said Steuart Meers, who worked with her at Agfa and then in establishing Photo Direct.