PhotoCounter is compiling a 2017 press release compendium – somewhere you can come to grab the full press announcement supporting a new camera or lens release.

A .PDF or .DOC is provided when applicable, and if we can’t supply a link to the official press release, we will guide you to the PhotoCounter report. Releases are by brand, and in chronological order.

Click here to see the 2016 compendium.



Canon PowerShot SX730 HS 40x Zoom. April 6
Canon EOS M6. February 15.
Canon EOS 77D, 800D. February 15.
Canon PowerShot G9 X Mk II. January 5. 
Canon PowerShot SX430 IS + two IXUS + Legria. January 5.


Fujifilm GF 110mm f2 and 23mm f4. April 19.
Fujifilm Instax Mini 9. April 12.

Fujifilm MK 18-55mm T2.9 zoom & MK 50-135mm T2.9 telephoto. February 28. 
Fujifilm X-T2 and X100F. January 25. 
Fujifilm FinePix XP120. January.


Lexar JumpDrive Tough. April 6.
Lexar 256GB micro SDXC UHS-II memory card. March 2.
Lexar Professional 3500x 2.0 CFast card. January 31.

Nikkor DX 10-20mm f4.5-5.6G, 8-15mm f3.5-4.5, and AF-S 28mm f/1.4E ED. May 31.
Nikon Coolpix W300. June 1



Olympus Tough TG-5. May 10.



Panasonic Lumix TZ90 travel camera. April 19.
Panasonic Leica DG Vario-Elmarit 8-18mm f2.8-4.0 asph. April 19.
Panasonic Lumix DC-GH5. January 5, 2017.
Panasonic Lumix DC-GX850. January 5, 2017.
Panasonic Lumix DC-FZ80. January 5, 2017.
Panasonic Leica DG Vario-Elmarit 12-60mm f2.8-4.0 asph + Lumix GX Vario 12-35mm F2.8 II + Lumix GX Vario 35-100mm F2.8 II + Lumix GX Vario 45-200mm F4.0-5.6 II + Lumix GX Vario 100-300mm F4.0-5.6 II. January 5, 2017






Sony a9. April 20.
Sony 100mm F2.8 STF G, 85mm f1.8, Flash unit. February 8.




Tamron SP 70-200mm & 10-24mm and 10-24mm. February 15.


DJI Spark. June 15.
Samyang 35mm f2.8 AF E-mount lens. June 7
Profoto B1X monolight. May 16. 
DJI Goggles. May 12.
Phase One IQ3 100MP Achromatic. May 12.
FotoPro Tripods. April 28.
Rotolight AEOS LED kit. April 28.
Zeiss Batis 135mm f2.8 FE. April 13. 
Polaroid Design 3D Pen. May 12.
DJI SeaGate Fly Drive. April 27.
Jinbei MSN Studio flash, Q6 Studio Trigger, and Mars 3 portable flash. April 6.
Hasselblad 120mm f3.5 Macro. March 3.
Jinbei TR611C TTL flash trigger. February 22. 
Leica M10. January 18. 
Polaroid Pop. January 8, 2017.

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