Photo Direct is running Roland DG wide-format printing Open Days in Sydney (June 11) and Melbourne (June 16).
A team of Photo Direct and Roland DG staff will be on hand to demonstrate the Roland technology. Attendees will see the full range of Roland printers, talk one-on-one with technical staff, and are encouraged to bring along their own print files to compare performance.
– But, let’s face it, everyone knows what a wide format printer looks like and does. We asked Photo Direct’s marketing manager Tracy Lints, what makes Roland wide format equipment so special, and what Photo Counter readers will learn if they attend.
‘Well,’ she responded, ‘they would learn how easily they could fulfill a huge market that they are not even contemplating because they have until now narrowed their focus to what their current printer allows them to do, rather than open their eyes to new business opportunities in the market and sourcing the printer to help them fulfill those.’
She went on to point out specific features and benefits of Roland DG printers which would make attendance at the event valuable:
– Not only do Roland wide formats print posters and canvas like HP and Epson, several models also CUT at the same time, opening up opportunities for the business in stickers, decals, signage that is not basic rectangles and squares for more impact at POS.
They can print then contour die cut, perforate cut or crease a job in a single workflow. Alternatively, jobs can be printed, removed and laminated then reloaded onto the printer and profile cut.
– There are flatbed and roll printers that can take media up to 13mm thick, so if retailers want to go after signage business they can. (And let’s face it, having ongoing business printing signage for a fellow retailer can be significantly more rewarding than printing 6x4s!)
– There are UV printers up to A3 size that handle 100mm media height which opens up the market for them for promotional items like trophies, awards, phone cases, pens etc
– Roland printers support metallic silver ink giving graphics more impact as well as white ink for use on transparent media for windows
– With just a single printer taking up space about a metre wide and ½ metre deep and sitting on a benchtop or a stand, they can print cellphone and laptop wraps, cut vinyl signage, labels and decals for outdoor display, heat transfers for apparel, posters and decals, window signs, package designs etc.
And if that’s not enough incentive, Photo Direct is offering a $100 Myer Gift Card at each venue as a lucky door prize.
Thursday, June 11, from 8.30am to 1.00pm
Roland DG Sydney Creative Centre, Allambie Grove Business Park, Unit 14/25 Frenchs Forest Rd East, Frenchs Forest
Tuesday, June 16 from 8.30am to 1.00pm
Roland DG Victorian Creative Centre – 12/35-37 Dunlop Rd, Mulgrave.
RSVP to firstname.lastname@example.org.