The following contribution from PMA CEO Georgia McCabe is in response to our coverage of the increase in PMA membership fees to US$295 ($425 Australian and $470 New Zealand):
The most important issues is that we have changed the structure of membership from individual members to corporate membership; this means that all employees within the photographic companies can receive the benefits of PMA membership such as insurance, logistics and many other services we will be launching in the coming months. This structural change has naturally led to a reasonable increase in membership fees, however, not in all membership categories. We feel this is more than matched by the increase in benefits.
A secondary contributing factor has been the unfortunate shift in exchange rates that has seen the Australian dollar depreciate by over 25 percent against the US dollar during the past year. Since many of the PMA’s costs are denominated in US dollars this is a factor that unfortunately has to be passed in membership fees.
We hope that the Australian and New Zealand PMA members will appreciate these changes and understand the benefits that PMA membership brings and the good value it represents. In addition to the immediate benefits for members, we are also working on a number of global initiatives that we will be unveiling at the PMA’s InnovationNow Summit in San Francisco on September 27 and 28 – to which all Australian and New Zealand PMA members are warmly invited to attend in person. They will be able to have access to all of the recorded sessions on our website after the conference has concluded. We are happy to have Paul Atkins from Atkins Photo Lab presenting at the summit among other individuals from around the world. Including some important Silicon Valley stakeholders.
In addition PMA is partnering with (US camera gear website) DPreview for PIX2015 (www.pix2015.com), a new, live-streamed event that will be held in Seattle on October 6 – 7. We are featuring a unique ‘How It’s Made’ consumer pavilion. This pavilion will feature a Creative Lounge & Marketplace, and we are working with a professional designer to incorporate products created by our members in a beautifully designed space so that consumers can experience what it feels like to create and live with exciting new products.
Gaby Mullinax, PMA president and president of Fullerton Photographics Inc, will serve as the spokesperson for the marketplace. In addition, PMA is developing a ‘Photo App Bar’ at PIX2015 where attendees can experience some of the newest photo apps available. Our How it’s Made Creative Lounge & Marketplace as well as our event sponsors will be recorded and have continued visibility on Amazon Prime.
[Note: DPReview is owned by Amazon.]
I am looking forward to my trip to Australia in October for the Digital Show in Melbourne. I am hoping that I will have an opportunity to meet with many of the members from Australia and New Zealand.
– Georgia McCabe,