The European Imaging and Sound Association (EISA) has announced the winners of its annual ‘best products’ competition for 2015-16.
The EISA Awards are chosen annually by a bunch of European photo magazine writers. They compete with the Technical Imaging Press Association (TIPA) awards which are judged by another bunch of photo magazine writers. Both sets of awards are pretty well meaningless, but generate activity among the winning products’ PR consultancies which justify their fat retainers by banging out press releases in which the word ‘prestigious’ takes a hammering.
The awards are made much of in the magazines the journalists work for, but not so much in the magazines which have journalists involved in the alternative awards.
After the winning companies pay a fairly hefty fee to EISA, they are allowed to slap the EISA logo on the relevant product packaging. Presume the same applies with the TIPA awards.
The EISA photo products winners are:
Professional DSLR Camera: Canon EOS 5DS/5DS R
Professional DSLR Lens: Canon EF 11-24mm f/4L USM
Professional Compact System Camera: Sony A7 II
Professional Compact System Lens: Olympus M.Zuiko Digital ED 40-150mm f/2.8 PRO
DSLR Lens: Sigma 24mm f/1.4 DG HSM Art
DSLR Zoom Lens: Tamron SP 15-30mm f/2.8 Di VC USD
DSLR Telephoto Zoom Lens: Sigma 150-600 mm f/5-6.3 DG OS HSM Sports
Prosumer DSLR Camera: Canon EOS 7D Mark II
Prosumer Compact System Camera: Olympus OM-D E-M5 Mark II
Consumer DSLR Camera: Nikon D5500
Consumer Compact System Camera: Fujifilm X-T10
Premium Compact Camera: Leica Q
Travel Compact Camera: Sony Cyber-shot DSC-HX90/V
Photo-Video Camera: Panasonic Lumix DMC-G7/G70
Compact System Zoom Lens: Fujinon XF 16-55mm f/2.8 LM VR
Compact System Lens: Sony FE 90mm f/2.8 Macro G OSS
Smartphone Camera: LG G4
Photo Innovation: DxO One
Full details are available at http://www.eisa.eu.
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