Having approached Fujifilm Australia for an overview of what it had in store for the photo specialty channel, we offered Kodak Alaris the same opportunity to ‘reach out’, to use the phrase du jour, to the 60 or 70 photo-dedicated customers still proudly displaying the Kodak brand.
Kodak Alaris, a company born from one of the world’s most iconic brands, is on a mission to help consumers unlock the power of their images through innovative technology and state of the art printing solutions.
In a world where consumers capture more images and share more images than ever before, Kodak Alaris is passionate about helping people capture, keep, share, relive and celebrate their precious moments as easily as possible. We’re driven by a simple belief – to help consumers find a better way. It drives us to keep innovating and push the boundaries in the photo retail environment.
Our Kodak Express (KEX) Program Partners continue to play an important role in helping to execute this mission. The KEX model helps to support the ecosystem of mobile printing and the connection to retail to empower consumers to manage their images in new and exciting ways. The KEX network helps facilitate customer demand to print in-store via Kodak Alaris’ user-friendly Kiosk interfaces. The Kodak Picture Kiosk allows consumers to create a wide variety of photo products from both their Smart Phone photos via Wi-Fi and social media accounts and our recently released Kodak Print Place equipment, was first to allow consumers to print directly from their smart phones via the Kodak Create App without the need to connect to a kiosk.
Kodak Alaris continues to fully support the KEX program with:
Brand: The Kodak brand is synonymous with quality, reliability and trustworthiness in the photo specialty channel.
Differentiation: Commitment to keep silver- halide at the forefront of photographic printing and providing a premium quality range of silver halide paper products that allows KEX retailers to differentiate themselves from other types of photo retailers. In the last 18 months we have launched and/or upgraded five silver halide products in our portfolio. And we are continuing to innovate silver halide products on an ongoing basis.
Distribution: Partnership with a network that specialises in supporting the photo specialty market to help minimise costs and simplify operations for our store owners (eg, being able to source multiple supplier’s products from a single source.)
Marketing: Access to seasonal and product launch marketing templates/promotional assets to leverage the Kodak brand.
Portfolio: Expanding product offerings with a low capital investment: For example the new Kodak D4600 Duplex Photo Printer (supercedes the Kodak D4000 Duplex Photo Printer) was developed to deliver a low capital investment duplex print solution for photo specialty stores to produce photo books that meet price points wanted by customers.
Trends: Monitor and sponsor research as it pertains to photo trends, consumer behaviour needs to develop new and innovative photo technologies/solutions.
Service: Service and support from a Kodak Alaris technicians who have years’ experience in working in Photo Specialty environment.
Toolbox: Access to the Kodakexpress.com store owner portal that contains store design tools to help KEX stores create an inspiring environment for the target consumer and well as training and marketing tools.