Fujifilm Australia has partnered with Harvey Norman to launch a local iteration of the Wonder Photo Shop concept store, which it debuted at The Digital Show at the Melbourne Exhibition Centre over the weekend.
The concept Wonder Photo Shop on the Fujifilm stand was one of most consistently busy areas at The Digital Show.
The first of the new Harvey Norman Photo Centre re-fits was launched this morning, October 19, at the Harvey Norman flagship store in Auburn, NSW.
According to a press release-based story in Inside Retailing, the Auburn store will be ‘fitted out with wooden bookshelves and vintage inspired craft tables.’
‘The PhotoCentre will provide a space for customers to select and print their photos with photo ordering kiosks, and create their own photo works with the Fujifilm instax accessories range.’
Fujifilm Australia told PhotoCounter that the Wonder Photo Shops would not be exclusive to Harvey Norman: ‘You can expect to see it in many stores including independents over the coming months.’
A Fujifilm press release describes how the Wonder Photo Shop concept, which originated from the original Tokyo’s Wonder Photo Shop in Harajuku, Tokyo, would be implemented in Australia:
‘Fujifilm Australia will launch all categories, which includes a host of direct printing concepts from smartphones. With the help of instant photography, customers are able to access photos straight away and turn their prints into personalised pieces of art by decorating and framing them. The extensive range of craft cards, scrapbooks, frames, washi tape (masking tape), stickers and the like have been designed in Australia to complement the Australasian market.
‘As a drawcard for customers, each Wonder Photo Shop entrance will feature a Theming Table that corresponds with up-to-the-minute events.
‘Targeting the younger generation, in particular, the Wonder Photo Shop concept is described as part store, part print centre and part workshop environment.
‘Each shop will include a Wonder Print Station where customers can connect their phone to a kiosk (or insert a memory card) enabling them to print photos instantly using a choice of different templates. Alternatively, photos can be printed via an App once downloaded onto a smartphone.
‘In addition to photo paper, customers will be able to print on various materials such as glass, metal, canvas and stickers.
‘With casual tables set up in-store, friends are able to enjoy a social vibe where they can create their own personalised scrapbooking projects and albums. Instax products and accessories will also be available.
‘Some Wonder Photo Shops will include a Selfie Studio complete with professional lighting, props and a green screen background. To replicate a selfie-style photo, customers are provided with a remote to press once they are ready to capture the occasion.
‘Fujifilm Australia chief operating officer, Dave Marshall, said while the digital era has enabled consumers to store soft copies of photos on electronic devices, printed photos are more likely to outlive the technology.
‘”The Wonder Photo Shop concept aims to encourage young people to print photos from smartphones in a fun and creative environment to ensure they have a printed record of their photo memories down the track.
‘”Wonder Photo Shops may even help bring out the inner artist in customers by providing a comprehensive gifting experience that evolves around producing works of art, gifts and décor using smartphone-generated photography,” Mr Marshall said.’
To celebrate the debut of the revamped Photo Centre / Wonder Photo Shop, Harvey Norman will be offering Harvey Norman customers an Instax bundle, featuring the Instax mini 8 in mint with matching sling camera backpack, magnetic frames and a mini decoration set.