Specialist outlets need more marketing presence

Australian photo specialty retailing has just 166 outlets in formal buying/marketing groups at the start of 2014.

The Kodak Express brand is one of the most valuable 'latent'  assets in photo retailing.

The Kodak Express brand is one of the most valuable ‘latent’ assets in photo retailing.

Currently there are 67 Camera House stores, 16 more stores in the Camera House affiliate program (including the Paxton group); 62 stores in the PhotoEdge (Leading Edge) group; and 21 Ted’s Camera stores.

None of these groups has any great plans for expanding those numbers in the current retailing climate.

Beyond the buying groups, however, there are a surprising number of stores continuing to carry the banners of Kodak and Fujifilm, even though neither marketing programs have been particularly active in recent years.

While Fujifilm has effectively abandoned Fuji Image Plaza  and the Accredited Photofinisher programs Рthey are not even mentioned on the Fujifilm website Рthere is a long list of stores which nonetheless keep the FIP livery and name alive.

Currently the Kodak Express website lists over 100 stores, and the Kodak Alaris business has stated its intention of re-launching the Kodak Express program, having taken back management from the Leading Edge group. Currently there are just over 100 stores listed on the Kodak Express website.

Photo retailing desperately needs more profile as a discrete niche. Currently Camera House and Ted’s are ‘holding the fort’ in terms of maintaining a marketing communications presence in competition against other discretionary spend leisure niches. Kodak Alaris has a great asset (if those 100 Kodak Express stores actually exist) which has been neglected for too many years. Fujifilm? Who knows what it might do now its role with CE and mass merchants is being ‘downsized’.

 

 

 

 


7 thoughts on “Specialist outlets need more marketing presence

  1. Its going to be fascinating to see if Kodak Alaris actually do something. In the past year there was a marketing plan from Kodak via Leading Edge but by the time it was pushed down the line little of it had any relevance and its hard to see what one or two wobblers can do to transform the marketing of a store!
    So now there is a marketing manager directly steering the once mighty yellow ship, lets hope he has enough money and skill to do the job!

  2. Apparently one of the Kodak distributors is doing a grand tour of New Zealand so maybe they are going to launch everything then !

  3. “One of the Kodak Distributers”….interesting choice of words Tony. To be honest I only know of one in Australia and New Zealand. The other, who is being supported by many loud voices on this forum, is supporting a local grey marketer and sending those Kodak promotional dollars overseas. It’s little wonder that official suppliers can not afford to promote. Perhaps the “grey marketer” has some promotional funds to burn. For those supporting this avenue…. You might want to revisit who your supply partner is!

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