Digital Playground poised for success

Three days of exhibitions, speaker seminars, hands-on workshops, and live judging of the annual APPAs will draw enthusiasts and professional photographers alike to Luna Park in Sydney this weekend, under The Digital Playground banner.

Luna_Park_SydneyThe event, hosted by the Imaging and Digital Entertainment Association (IDEA), will open today, Friday September 12 and conclude Sunday afternoon.

With all exhibition space booked out and the three-day speaker program a near sell-out, the event is poised to be a great success for all involved.

Six speakers per day will be showing their work and discussing a wide array of topics in the 300-seat theatre. They include Mike Langford, Alexia Sinclair, Tony Hewitt, Darren Jew, Jackie Rankin and Peter Eastway.

There will be exhibition stands showcasing the latest technology from the biggest brands in the industry, as well as major Australian organisations and businesses, such as the AIPP, ACMP, Kayell, L&P and Canon’s Sun Studios. All in all there will be 34 exhibitors demonstrating and selling cameras and accessories, running workshops and displaying images, with plenty of freebies up for grabs!

The Luna Park Big Top Theatre will host 18 speakers over the three days of The Digital Playground. Organisers report it's a near sell-out.

The Luna Park Big Top Theatre will host 18 speakers over the three days of The Digital Playground. Organisers report it’s a near sell-out.

One of the highlights from a retailers’s point of view will be the debut of the Epson Surelab D700 inkjet ‘microlab’ (feel free to bring some sample images to print!); DES is launching a new range of Hahnemuhle photo papers and offering freebies; Sun Studios will open a ‘shoot space’ for those interested in the logistics of a fashion shoot and the services the studio offers.

The Olympus Lens Lounge will greet visitors upon their entry to the show and offer Olympus users professional lens cleaning. Visitors will also be able to book in service and repair work on the stand and talk to Olympus service experts. The primary Olympus stand will feature a number of interactive displays to showcase the capabilities of the Olympus system.

From 5-7pm on both Friday and Saturday nights, Olympus product experts will be conducting free night Photo Walks from the mouth of Luna Park to Bradfield Park in Milsons Point. Attendees will get the chance to try out a full range of Micro Four Thirds lenses as well as receive tips and tricks from the Olympus team.

Nikon will host a series of free ‘Photo Walks’, covering landscapes, people and portraits, and cityscapes.

‘The diverse range of imaging equipment within reach of photographers today has never before been so extensive,’ said Robert Gatto, IDEA’s Vice President, Professional. ‘As with all tools, ownership of them does not by itself ensure professional-grade success so it is a welcome initiative to see a broadening out of learning and networking opportunities for what is the world’s most powerful visual communications medium – photography.’

The always intriguing live judging of the AIPP Australian Professional Photography Awards (APPAs) will also take place from 10am each day.

The exhibition space and APPA judging is free and open to the public.

If that isn’t enough incentive to attend, there is up to $15,000 worth of prizes to be won just by attending. Click here to find out more.


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