Short Exposures: November 22

Epson adds to AIPP support…Flickr simplifies photo books…PMA enters tenth decade…More Sony in Olympus

Epson’s worthy addition to AIPP
Epson is introducing a ‘Signature Worthy Print Award‘ as part of its new 3-year sponsorship of The Australian Institute of Professional Photography’s (AIPP) annual State-based professional photography awards.

Australian photojournalist Sean Davey is featured in the Epson Signature Worthy promotion.

Australian photojournalist Sean Davey is featured in the Epson Signature Worthy promotion.

‘Epson continues to inspire photographers and provide ongoing support for professional photography, and to mark 10 years of our alliance with the AIPP we offered to introduce an additional award that focuses on the quality of the printed image,’ said Craig Heckenberg, Business Unit Manager at Epson Australia.

Peter Myers, executive officer, AIPP said he was very pleased Epson had continued its support for the AIPP and looked forward to working with the Epson team for the next three years.

‘Epson’s offer to add the Signature Worthy Award shows commendable commitment to the best in professional photography,’ said Mr Myers.

The new award highlights Epson’s premium range of Signature Worthy papers. Only the highest quality Epson papers receive the designation of Signature Worthy.

Flickr simplifies photo books
Flickr has introduced Flickr Photo Books to the US market with plans to roll out the service to other countries.

One image per page with a choice between a bordered or full bleed layout - why couldn't the photo industry think of that?

One image per page with a choice between a bordered or full bleed layout – why couldn’t the photo industry think of that?

A hardcover, 20-page 11×8.5-inch photo book with a dust-jacket is offered at US$39.95, with extra pages just 50 cents/page. The photo book is printed on lustre paper, but their’s no indication of what technology or printing partner is being used.

Flickr already has a partnership arrangement with Snapfish for print services but this new service seems separate to that.

Flickr has resolved the issue of complexity and abandoned projects in photo book design by restricting users to one image per page, with no captioning. When designing a photo book one can crop and size the image and make a choice between full bleed and bordered images. Choose the cover colour. That’s about it. Brilliant. ‘No cramped formats, no awkward descriptions, no spoiled memories!’ – as Flickr pitches it.

Flickr offers subscribers one free terabyte of space to store photos in full resolution.

PMA entering 10th decade
The Photo Marketing Association is celebrating its 90th anniversary next year, along with the 175th anniversary of photography.

pma_90years_02_250x141The 175th anniversary marks the invention of the Daguerrotype.

The PMA started life in 1924 as the Photofinishers Association of America in 1924 and is now a global organisation represented in more than 100 countries across a gamut of imaging-related fields.

Under the umbrella ‘PMA – The Worldwide Community of Imaging Associations’, member associations include the Association of Imaging Executives, the Digital Imaging Marketing Association, the National Association of Photo Equipment Technicians, the Professional Picture Framers Association, the Professional School Photographers Association, the Sports Photographers Association of America, and the Photo Imaging Education Association.

PMA’s Australian Division was founded in 1978 as the Australian Photographic Dealers Association, which was incorporated as a Division of the Photo Marketing Association International in 1978.

It currently has over 550 local members across the range of its separate member’s associations.

PMA will be highlighting its 90th anniversary and the 175th anniversary of photography with a number of events throughout 2014, kicking off at the PMA 2014 Conferences and 2014 [email protected] in Las Vegas.

More Sony bits in Olympus cameras
Olympus Corp
president Hiroyuki Sasa has said it will consider expanding the use of common parts of digital cameras with its top shareholder, Sony, to cut costs in the loss-making business, according to a story in the Japan Times.

Olympus currently uses Sony image sensors. The company has rationalised its digital cameras business, ceasing development of SLR cameras and cheaper compacts to focus on higher-end compacts such as the recently released Stylus 1, and its popular OM-D range of M43 mirrorless interchangeables.

It has halved production of compact models after an an operating loss of ¥23.1 billion ($244 million) in the year ending in March.

Mr Sasa said that the digital camera business ‘is unlikely to post major growth.’ Reducing losts is a major challenge and sharing sensors and other high-priced components with Sony is ‘a key issue that needs to be studied.’


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