Panasonic announces 6 new compacts

The built-in GPS functionality automatically embeds the location, latitude and longitude where a photo was taken in the EXIF data. This is now supplemented with map data which can be installed from a bundled DVD.

This camera gives the user complete creative control with a wide selection of artistic filter effects to apply when recording and retouching. Intelligent Auto (iA) is now even more intuitive with the addition of High Dynamic Range (HDR) which ensures high-contrast images are detailed and sharp.

For added convenience when you are travelling, the DMC-TZ30 can now be charged via USB as well as by conventional AC power.

Ms Aki Yamamoto, Product Manager – LUMIX, Panasonic Australia, said: “This is our best Travel Zoom yet. The DMC-TZ30 has the amazing zooming power you need to capture those once in a lifetime travel experiences – from wildlife on safari to sweeping landscapes.

“In addition, it has benefited significantly from the development of the G Series, with a swag of shooting effects that make it the most creative compact we’ve ever offered at this level. Now your travel image library of memories will be truly unforgettable.”

Panasonic also offers a companion model to the DMC-TZ30, the DMC-TZ25. The DMC-TZ25 offers a LEICA DC VARIO-ELMAR lens with 16x zoom and a 24 mm wide-angle lens.

Other DMC-TZ25 features include:
· 12.1-megapixel high sensitivity MOS sensor
· Full HD AVCHD movie recording at 1920 x 1080/50i and MP4 movie recording in 25p
· O.1 sec Light Speed AF and 10fps burst shooting
· POWER OIS with Active Mode
· Intelligent Auto with HDR, POWER O.I.S. with Active Mode, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure
· Creative Control mode including Miniature Effect, Panorama Shot, Creative Retouch and Auto Retouch
· 3.0-inch 460,000-dot intelligent LCD
· USB and AC power charging

LUMIX DMC-TZ30 RRP $449 Available April 2012
Black. (US recommended price: US$349.99)

LUMIX DMC-TZ25 RRP $399 Available April 2012
Silver. (US recommended price: $279.99)

Key features

Imaging and movie technologies
The advanced lens system that is the hallmark of the TZ Series, achieving both high picture quality and small size, has been redesigned to boast a short total lens length within a slim camera body. The optics incorporate an ultra-thin lens design with 12 elements in 10 groups including three aspherical lenses with six aspherical surfaces and two ED lenses.

To minimise ghosting, the Nano Surface Coating boasts an extremely low reflectance ratio compared with conventional multi-coating. This Panasonic black box technology combines with the LEICA optics to deliver exceptional optical performance and stunning clarity.

The new 14.1-megapixel High Sensitivity MOS sensor boasts a signal to noise ratio that is improved over the DMC-TZ20, for reduced noise and better clarity for images shot in low-light situations.

The DMC-TZ30 uses the high speed digital signal output technology introduced by the DMC-GH1 Micro Four Thirds camera. This allows the DMC-TZ30 to shoot at 10fps in 14-megapixel full resolution with a mechanical shutter and 5fps with continuous AF. This also enables the camera to record Full HD 50p movies and capture high speed QVGA movies at 220fps. The frame rate, AF setting and recording resolution can be easily selected according to the movement of the subject.

Full HD AVCHD movie recording is a format that provides easy viewing via SD Memory Card on Panasonic TVs or Blu-ray devices. The high frame rate records moving subjects with outstanding smoothness. The camera also records MP4 at 25p for high compatibility with PCs and smartphones when editing and sharing videos. The 20x zoom and iA functions are available to further enhance movie recordings.

A stereo zoom microphone and Dolby® Digital Stereo Creator offer highly realistic sound, with suppression of the mechanical noise caused by zooming. An Auto Wind Cut function is also available to block out most background wind noise.

The included software PHOTOfunSTUDIO 8.1 Premium Edition makes it easy to view and edit recorded content. Users may also choose to upload videos to YouTube™ or burn them to a DVD disc for archiving.

Advanced GPS System[ii] with World Map information
The DMC-TZ30 features a comprehensive built-in GPS, now supplemented by bundled map data that provides detailed maps of major regions worldwide on a scale of around 1/25,000. This information is provided on a DVD.

The GPS function shows the name of the country, state, city and key landmarks using the internal data library, giving users real-time information to locate where the photo is being taken. Great for holiday makers, the area information covers 203 countries or regions, plus more than 1,000,000 landmarks across 82 countries or regions are in the database. Photos and movies with location names are automatically sorted alphabetically in the camera so they can be accessed quickly. By using the PHOTOfunSTUDIO software, users can sort images by location name. The internal clock of the camera automatically adjusts to reflect the local time where the image is being taken.

Special effects and iA to enhance shooting enjoyment
The DMC-TZ30 now offers a rich suite of creative effects in addition to enhancements to Intelligent Auto (iA).

The Creative Control mode has a selection of artistic filter effects when recording images: including Expressive, Retro, High Dynamic, Sepia, Dynamic Monochrome, High Key, Low Key, Miniature Effect, Toy Effect and Soft Focus.

Miniature Effect and Panorama Shot are also available. Miniature Effect[iii] creates the look of a diorama; and Panorama Shot makes it possible to capture a 360º horizontal/vertical panoramic image by overlaying consecutive shots. At the press of a button, Auto Retouch adjusts contrast and brightness if you want to improve the photo you just took.

Creative Retouch has six filters -Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro – that can be applied to images after they have been shot. Also, at the press of a button, Auto Retouch adjusts contrast and brightness if needed.

In iA, the camera does all the work, leaving the user free to compose shots and capture moments. Just press, aim and shoot.

The newest addition to Intelligent Auto (iA) is High Dynamic Range (HDR). When photographing scenes of very high contrast, like a bright landscape on a sunny day, detail can be lost in the highlights and shadows. In HDR mode, the camera takes several shots at different exposure levels and then automatically combines them to produce an image that faithfully represents the scene and preserves detail in the highlights, midtones and shadows for a clear, sharp shot.

Other iA features include POWER O.I.S. with Active Mode, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure.

Other Features
The DMC-TZ30 uses touch-screen operation with a 3.0-inch large 460,000-dot Smart Touch LCD offering Touch AF, Touch Zoom and Touch Shutter modes. Auto Focus is immediately set to the subject by simply touching the selected area on the large LCD, and users can also release the shutter.

LUMIX Image Uploader allows instant image and movie sharing via Facebook© or YouTube™ with any PC. The 3D Photo mode produces realistic 3D images. Take 20 panning shots and the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to produce a 3D composite. The 3D images can be viewed on a VIERA 3D HDTV or played back on other MPO-compatible 3D equipment such as TVs, digital photo frames or printers.

Included accessories: Battery pack, AC adaptor, USB cable, hand strap, DVD with Map and PHOTOfunSTUDIO software.

The new LUMIX DMC-TZ30 will be available from consumer electronics retailers and photographic specialists. For more information about the LUMIX camera range visit www.panasonic.com.au/lumix or call Panasonic on 132 600.

MEDIA RELEASE 2 OF 6

Rugged design with advanced GPS for powerful outdoor use: LUMIX DMC-FT4

NORFOLK ISLAND, 17 February, 2012 – Panasonic has released the latest generation of its ‘best in class’ tough camera, the LUMIX DMC-FT4. This camera is the perfect match for outdoor adventurers and holiday makers, and combines outstanding toughness with high-quality, high-speed imaging.

Waterproof to 12m, shockproof to 2m, freezeproof to -10º C and dustproof, the DMC-FT4 is equipped with a built-in GPS system, compass, altimeter and barometer. This camera can accompany rugged outdoor activities, whether it be diving, snorkeling, surfing, climbing, skiing or snowboarding.

The camera captures great images, with a LEICA DC VARIO-ELMAR lens using folded optics, a 28mm wide angle lens and Sonic Speed AF to catch the most fleeting shooting opportunities. Full High Definition (HD) 1920 x 1080 movie recording is conveniently available in both AVCHD and MP4.

For more creative freedom, users can now manually set shutter speed and aperture for the first time. There are also a number of new shooting modes available on the camera. With Time Lapse Shot, the photographer sets the start time, the interval and the number of pictures to shoot, and the camera automatically records images. Miniature Effect[iv] creates the look of a diorama; and Panorama Shot makes it possible to capture a 360º horizontal/vertical panoramic image by overlaying consecutive shots. At the press of a button, Auto Retouch adjusts contrast and brightness if you want to improve the photo you just took.

Ms Aki Yamamoto – Product Manager, LUMIX, Panasonic Australia, said: “Panasonic was the first to focus on offering high image quality with its Tough range. With the FT4, Panasonic builds on the features of the successful FT3 and adds a creative edge to outdoor photography. It offers a high-quality LEICA lens, fast AF, Full HD in both AVCHD and MP4, as well as new creative features – all in a tough body.”

In Intelligent Auto (iA) mode the camera does all the work, leaving the user free to compose shots and capture moments. Just press, aim and shoot. iA features include POWER O.I.S, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

LUMIX Image Uploader allows instant image and movie sharing via Facebook© or YouTube™ with any PC. The 3D Photo mode produces realistic 3D images. Take 20 panning shots and the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to produce a 3D composite. The 3D images can be viewed on a VIERA 3D HDTV or played back on other MPO-compatible 3D equipment such as TVs, digital photo frames or printers.

LUMIX DMC-FT4 RRP $449 Available April 2012
Black, silver, blue and orange. (US recommended price – TS4 – US$399.99)

Key features
Tough body with rugged design and a host of functions for outdoor excitement
The DMC-FT4 is waterproof to a depth of 12 metres and dustproof equivalent to the ‘IPX8’ and ‘IP6X’ standards. Incorporating rubber padding and reinforced glass inside the camera, the DMC-FT4 features an airtight body protected against water immersion, dust and sand. With a minimised apertural area, the DMC-FT4 boasts tight sealing strength to withstand underwater pressure. The camera is also compatible with an optional Marine Case (DMW-MCFT3) that is waterproof down to 40m.

The DMC-FT4 is drop proof from a height up to two metres in accordance with the “MIL-STD 810F Method 516.5-Shock” test standard. The camera is reinforced with shock-resistant material and also uses folded optics to prevent damage to the lens unit if dropped during operation. The lens unit is protected by a supplementary damper to absorb the force from shock impact.

All components including the lens unit are designed so that the DMC-FT4 is freezeproof to temperatures as low as -10º Celsius.

The DMC-FT4 can show and record altitude combined with GPS data[v]; barometric pressure including an underwater depth indicator; and orientation data. The GPS function shows the name of the country, state, city and key landmarks using the internal data library, giving users real-time information to locate where the photo is being taken. Great for holiday makers, the area information covers 203 countries or regions for global users, plus more than 1,000,000 landmarks across 82 countries or regions are in the database.

28mm wide-angle LEICA DC Lens, 12.1-megapixel Hi-Speed CCD and high performance Venus Engine for outstanding picture quality
The DMC-FT4 incorporates a high-quality LEICA DC VARIO-ELMAR 28mm wide-angle lens with a 4.6x optical zoom (35mm equivalent: 28-128mm), and comprising 10 elements and a prism unit in eight groups, including 1 ED lens and 5 aspherical lenses with 6 aspherical surfaces.

The 12.1-megapixel CCD with 2-channel signal output structure boasts a higher signal transfer speed for the operations that require high performance and speed such as Full HD movie recording and high speed continuous shooting. Intelligent Noise Reduction ensures clear and crisp images in both photo and movie recording.

Linking smoothly with the Hi-Speed CCD sensor, the Venus Engine processes a large amount of signals at high speed, making it possible to record 1920 x 1080 Full HD movies and high resolution consecutive shots at 3.7 fps in 12.1-megapixel full resolution and max.10 fps in 3-megapixel recording.

At the same time, the multi-task image-processing Venus Engine realises a super-fast response time. The Sonic Speed AF and the camera’s quick response make it easier to capture spur-of-the-moment photo opportunities.

1920 x 1080 Full-HD video recording in AVCHD / MP4 format
Despite its compact body profile, the DMC-FT4 can record Full HD 1920 x 1080 movies in AVCHD (MPEG-4 / H.264) format, offering excellent compatibility with AV equipment such as HDTVs and DVD players. Alternatively, users can choose MP4 at 25p for high compatibility with PCs. A button on top of the camera lets the user instantly start recording videos while shooting photos without having to make any extra settings.

The popular iA (Intelligent Auto) mode and the 4.6x optical zoom are also available in movie recording. In addition to the conventional Power O.I.S, Active Mode is especially effective in wide-angle movie recording, such as when you are shooting while walking. Dolby® Digital Creator ensures high-quality audio.

Included accessories: Battery charger, battery pack, AV cable, USB cable, hand strap, brush, silicone jacket, CD-ROM with PHOTOfunSTUDIO software.

The new LUMIX DMC-FT4 will be available from consumer electronics retailers and photographic specialists. For more information about the LUMIX camera range visit www.panasonic.com.au/lumix or call Panasonic on 132 600.

Waterproof/Dustproof Performance
This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m for a time not exceeding 60 minutes. (*1)

Anti-shock Performance
This camera also complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2m onto 3cm thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2m. (*2)
This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
*1 This means that the camera can be used underwater for a specified time in specified pressure in accordance with the handling method established by Panasonic.
*2 “MIL-STD 810F Method 516.5-Shock” is the test method standard of the U.S. Defence Department, which specifies performing drop tests from a height of 122cm, at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices)
Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock”.
However, the drop height was changed from 122cm to 200cm dropping onto 3cm thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)

Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemical, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding Hand Strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where the temperature is very low (at ski resorts or at high altitude etc.) or very high (above 40ºC, inside a car under strong sunlight, close to a heater, on the beach, etc.) Waterproof performance may be degraded.

MEDIA RELEASE 3 OF 6

LUMIX DMC-FT20 toughens up
for the active outdoor user

NORFOLK ISLAND, 17 February, 2012 – Panasonic has introduced the new LUMIX DMC-FT20, with enhanced rugged features for the active outdoor user.

The 16.1-megapixel DMC-FT20 adds to the tough capabilities of its predecessor, the popular DMC-FT10. It is now waterproof to 5m, and freezeproof to -10º Celsius, in addition to being shockproof to 1.5m and dustproof.

This slim camera is designed to handle an array of shooting situations on land and in water. Thanks to rubber padding and reinforced glass and carbon resins inside the camera, the DMC-FT20 features an airtight body protected against water immersion, dust and sand.

The DMC-FT20’s waterproof and dustproof capabilities comply with the ‘IPX8’ and ‘IPX6’ ratings and it is drop proof from a height up to 1.5m in accordance with the ‘MIL-STD 810F Method 516.5-Shock’ test standard. The lens unit is protected by a supplementary damper to absorb the force from shock impact.

The DMC-FT20 features a newly developed 25mm ultra wide angle 4x optical zoom LUMIX lens with folded optics to ensure toughness. The lens is comprised of 11 elements and a prism unit in 10 groups, including an ED lens and 5 aspherical lenses with 9 aspherical surfaces. The camera has a 2.7-inch LCD.

The DMC-FT20’s 4x optical zoom is available for both still shots and High Definition (HD) recording.

Photographers have plenty of scope for their creativity, with modes including Miniature Effect[vi] to create the look of a diorama; Panorama Shot, which captures both horizontal and vertical panoramic images; and Auto Retouch, which at a press of a button adjusts contrast and brightness if you want to improve the photo you just took.

The DMC-FT20 now records HD movies in 1280 x 720p at a smooth 25p in MP4 format[vii], for high compatibility with PCs or smartphones for easy sharing. A dedicated video button lets you switch between photo and video recording easily, and the newly-added MEGA O.I.S with Active Mode minimises handshake while recording.

Ms Aki Yamamoto, Product Manager – LUMIX – Panasonic Australia, said: “The DMC-FT20 is your ideal everyday rugged camera for active Australian families. Carry it every day to capture sports or weekend trips; as well as taking it on that beach or outback holiday.”

Panasonic’s Intelligent Auto (iA) makes taking those hard to get shots even easier, with a host of shooting-assist features including MEGA O.I.S, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector and Intelligent Exposure.

In addition, LUMIX Image Uploader allows instant image and movie sharing via Facebook© or YouTube™ with any PC.

LUMIX DMC-FT20 RRP $299 Available April 2012
Black, red, blue and orange

Included accessories: Battery charger, battery pack, AV cable, USB cable, hand strap, CD-ROM with PHOTOfunSTUDIO software.

The new LUMIX DMC-FT20 will be available from consumer electronics retailers and photographic specialists. For more information about the LUMIX camera range visit www.panasonic.com.au/lumix or call Panasonic on 132 600.

About Waterproof/Dustproof performance of the camera
Waterproof/Dustproof Performance
This camera’s waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 5m for a time not exceeding 60 minutes. (*1)

Anti-shock Performance
This camera also complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 1.5m (5 feet) onto 3 cm (0.1 feet) thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 1.5m (5 feet). (*2)
This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
*1 This means that the camera can be used underwater for a specified time in specified pressure in accordance with the handling method established by Panasonic.
*2 “MIL-STD 810F Method 516.5-Shock” is the test method standard of the U.S. Defence Department, which specifies performing drop tests from a height of 122cm, at 26 orientations (8 corners, 12 ridges, 6 faces) using 5 sets of devices, and passing the 26 orientation drops within 5 devices. (If failure occurs during the test, a new set is used to pass the drop orientation test within a total of 5 devices)
Panasonic’s test method is based on the above “MIL-STD 810F Method 516.5-Shock”.
However, the drop height was changed from 122cm to 150cm (5 feet) dropping onto 3cm thick plyboard. This drop test was passed. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)

Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemical, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high (above 40 ºC inside a car under strong sunlight, close to a heater, on the beach, etc.) Waterproof performance may be degraded.

MEDIA RELEASE 4 OF 6

Slim, stylish LUMIX SZ Series zoom compacts offer fuss-free shooting enjoyment for travel and every day

NORFOLK ISLAND, 17 February, 2012 – Panasonic has introduced a range of slim, stylish LUMIX zoom models designed to be pocketable for travel and everyday shooting. The versatile DMC-SZ7 and DMC-SZ1 offer photographers on the move flexible photography with a 10x zoom and an ultra wide-angle 25mm LEICA DC VARIO-ELMAR lens.

Special effects add fun to the shooting experience, including Miniature Effect, Panorama Shot and Auto Retouch, and Intelligent Auto (iA) for intuitive control.

The DMC-SZ7 is designed for fast, impressive imaging and movie capture – with a 14.1 megapixel MOS sensor, ultra-fast Light Speed AF of around 0.1 second, and Full HD movie recording. This sleek camera has everything the creative photographer wants, with effects such as 3D Photo and Creative Retouch, supported by the latest iA features such as High Dynamic Range, Handheld Nightshot and Motion Deblur modes.

Ms Aki Yamamoto, Product Manager – LUMIX, Panasonic Australia, said: “The SZ Series offers the advantage of a zoom that fits in your pocket, so you are ready for any photographic occasion. You have everything you need to achieve stunning results with ease, from a 10x zoom LEICA lens, to Full HD movies with the SZ7 and the latest effects to enhance your images.”

In Miniature Effect[viii] mode, the peripherals are defocused while saturation and contrast is emphasised to create the look of a diorama. The range and location of the area to defocus is adjustable according to the composition of the picture either in horizontal (landscape) or vertical (portrait). Video recorded in this mode can also be played back in 10x fast forwarding for full effect. Panorama Shot makes it possible to create a dramatic horizontal or vertical panoramic image by taking consecutive shots and then overlaying the images.

Both models also feature Auto Retouch which at the touch of a button, corrects contrast and brightness to enhance the image. The DMC-SZ7 adds to this with Creative Retouch, which includes six filters – Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro, each of which give photos a more artistic look.

The DMC-SZ1 offers Sonic Speed AF for responsive shooting. Other convenient features offered by both the new cameras include MEGA O.I.S, which suppresses the hand-shake that tends to occur when shooting with high zoom, USB charging, and sharing of images and movies instantly via Facebook© or YouTube™ with LUMIX Image Uploader.

The DMC-SZ7 is also equipped with 3D Photo mode, which produces realistic 3D images. Take 20 panning shots and the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to produce a 3D composite. The 3D images can be viewed on a VIERA 3D HDTV or played back on other MPO-compatible 3D equipment such as TVs, digital photo frames or printers.

LUMIX DMC-SZ7 RRP $329 Available March 2012
14.1-megapixel MOS sensor
Black, pink, white

LUMIX DMC-SZ1 RRP $249 Available March 2012
16.1-megapixel CCD sensor
Red, silver, blue, black

Key features
LEICA DC VARIO-ELMAR lens system
Both cameras offer a new 25mm ultra wide-angle LEICA DC VARIO-ELMAR lens system with a powerful 10x optical zoom (35mm camera equivalent: 25-250mm). Comprising nine elements in seven groups, including four aspherical lenses with six aspherical surfaces, this slim, compact lens unit offers a versatile zoom range from ultra-wide to telephoto and delivers exceptional optical performance with stunning clarity and minimum distortion and flare.

Intelligent Zoom extends the 10x optical to 20x digital equivalent, incorporating Panasonic’s Intelligent Resolution technology to maintain picture quality.

14.1-megapixel MOS Sensor – DMC-SZ7
The new 14.1-megapixel MOS sensor and the Venus Engine excel in image processing for both sensitivity and speed. The excellent S/N ratio of the MOS sensor and the Intelligent Noise Reduction system in the Venus Engine reduce noise for the best possible picture even in low-light conditions.

The high speed digital signal output technology ensures smooth video, and lets the DMC-SZ7 shoot at 10 fps in 14-megapixel full resolution with mechanical shutter and 5 fps with continuous AF. The frame rate, AF setting and the recording resolution can be easily adjusted according to the subject movement. The DMC-SZ7 offers fast start-up and achieves Light Speed AF of around 0.1 second to capture even the most fleeting photo opportunities.

AVCHD Full HD Video Recording – DMC-SZ7
The LUMIX DMC-SZ7 records Full HD 1920 x 1080 50i videos in AVCHD (MPEG-4 / H.264)[ix] format and also offers shooting in MP4 at 25p. A separate button on the top lets the user instantly start recording videos while shooting photos without having to make any extra settings. iA (Intelligent Auto) is also conveniently available.

The powerful 10x optical zoom also operates in video recording. Dolby® Digital Stereo Creator provides highly realistic stereo sound, and the mechanical noise caused by the zoom operation is suppressed for greater clarity while the Wind Cut function helps to block out wind noise.

Photos or video recorded in AVCHD on SD Memory Cards can also be viewed on a Panasonic VIERA TV or Blu-ray Disc Player – simply insert the card into the device’s SD Memory Card slot. Alternatively, users can use an optional mini HDMI cable to output still images and movies directly to the TV via VIERA Link.

The DMC-SZ1 records video at 720p in MP4.

Convenient features
Convenient Intelligent Auto features include High Dynamic Range, Intelligent Handheld Nightshot and Motion Deblur mode, offered by the DMC-SZ7; in addition to AF Tracking, Intelligent ISO Control, Face Recognition (DMC-SZ7) / Face Detection (DMC-SZ1), Intelligent Scene Selector and Intelligent Exposure.

Using High Dynamic Range, the camera takes several shots at different exposure levels and then automatically combines them to produce an image that faithfully represents the scene and preserves detail in the highlights, midtones and shadows for a clear, sharp shot. Handheld Night Shot takes advantage of the DMC-SZ7’s high-speed sensor, combining consecutive shots to produce a blur-less, beautifully illuminated night shot without the need for a tripod. The Motion Deblur mode updates motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain as high a shutter speed as possible. Users can be confident that their images and video will be clear and blur-free, when captured on the go or with moving subjects.

Both cameras have a 3.0-inch Intelligent LCD that automatically adjusts the backlight for easy viewing based on the lighting situation.

Included accessories: Battery pack, AC adaptor, USB cable, hand strap, CD-ROM with PHOTOfunSTUDIO software.

The new LUMIX SZ Series will be available from consumer electronics retailers and photographic specialists. For more information about the LUMIX camera range visit www.panasonic.com.au/lumix or call Panasonic on 132 600.

MEDIA RELEASE 5 OF 6

Panasonic launches latest versatile, creative LUMIX models in popular FH Series

NORFOLK ISLAND, 17 February, 2012 – Panasonic has launched its latest FH Series models: the 16.1-megapixel DMC-FH8 and 14.1 megapixel DMC-FH4, which offer convenient wide-angle zoom lenses and Sonic Speed AF for fast, responsive shooting, as well as movie capture and creative features.

The DMC-FH8 has been enhanced with an ultra-wide-angle 24mm LEICA DC lens with F2.5 brightness and 5x optical zoom, while the DMC-FH4 offers a wide-angle 28mm 4x zoom LUMIX DC lens.

Both models offer easy movie capture. The DMC-FH8 incorporates a dedicated movie button in its design so that users can quickly and easily switch from photo to video[x], and captures HD video in 1280 x 720p at a smooth 25p in MP4 or Motion JPEG[xi]. The DMC-FH4 records 720p HD Motion JPEG.

To encourage creative shooting, the FH Series features image effects that allow users to have more fun with their photographic experiences. Panorama Shot makes it possible to capture a dramatic 360º horizontal/vertical panoramic image by overlaying consecutive shots, while Auto Retouch corrects contrast and brightness at the touch of a button to enhance the image.

The FH8 adds to this with Miniature Effect[xii] mode, where peripherals are defocused and saturation and contrast are emphasised to make the picture look like a diorama.

In Intelligent Auto (iA) mode, users can automatically activate a suite of technologies that adjust settings for them so they are sure to get outstanding images no matter what the situation is. The latest features include MEGA O.I.S (Optical Image Stabiliser), AF Tracking (DMC-FH8 only), Intelligent ISO Control, Face Detection, Intelligent Scene Selector and Intelligent Exposure.

Ms Aki Yamamoto, Product Manager – LUMIX, Panasonic Australia, said: “These cameras are simple and intuitive to use. And, even the novice user can hone their photographic skills – for example, creating an impressive panorama to remember that holiday experience.”

The LUMIX DMC-FH8 offers a bright 3-inch LCD, while the LUMIX DMC-FH4 is slightly more compact with a 2.7-inch LCD screen. The intelligent LCDs on both models are equipped with automatic backlight adjustment to offer a clear view of images under any lighting conditions.

In addition, both cameras offer LUMIX Image Uploader for instant sharing of images and video on Facebook© or YouTube™ with any PC. The LUMIX DMC-FH8 offers the new flexibility of USB charging as well as AC power charging.

LUMIX DMC-FH8 RRP $199 Available March 2012
Black, red, silver and violet

LUMIX DMC-FH4 RRP $149 Available March 2012
Black, pink and silver

Key features
Super bright F2.5 LEICA DC VARIO-SUMMARIT Lens – DMC-FH8
The DMC-FH8 incorporates a high quality LEICA DC VARIO-SUMMARIT lens with excellent brightness of F2.5. This allows the use of a higher shutter speed and captures stunningly sharp, clear, blur-free images even in poorly-lit settings. With the 24mm (35mm camera equivalent: 24-120mm) ultra-wide-angle lens, it gives photographers a wider range of composition possibilities.

Comprised of 6 elements in 5 groups with 3 aspherical lenses with 5 aspherical surfaces, the lens unit in the DMC-FH8 has been downsized both in total length and diameter to fit in a slim, compact body and deliver exceptional optical performance. The multi task image-processing Venus Engine has a super-fast response time, supported by Sonic Speed AF that lets you lock on the subject, so you don’t miss a shooting opportunity.

FH Series: Included accessories
The DMC-FH8 and DMC-FH4 are supplied with: Battery charger (DMC-FH4 only), battery pack, AC adaptor, USB cable, hand strap, and CD-ROM with PHOTOfunSTUDIO software.

The LUMIX FH Series will be available from consumer electronics retailers and photographic specialists. For more information about the LUMIX camera range visit www.panasonic.com.au/lumix or call Panasonic on 132 600.

MEDIA RELEASE 6 OF 6

Simple and Smart LUMIX S Series
For ultimate ease of operation

NORFOLK ISLAND, 17 February, 2012 – Panasonic has announced its latest offering in the entry-level S Series of LUMIX cameras, the 14.1-megapixel DMC-S2. The camera is designed to offer the ultimate ease of operation while not compromising on image quality or features.

With high-definition 720p movie recording, MEGA O.I.S, a 28mm wide angle 4x optical zoom LUMIX DC Vario lens[xiii], Sonic Speed AF, Intelligent Auto (iA), plus Panorama Shot and Auto Retouch shooting effects, even beginners can capture beautiful photos and movies with ease.

The DMC-S2 is available in pink or black, with a lens barrel that is colour co-ordinated with the camera body. The curved design fits comfortably in the palm of your hand.

LUMIX Image Uploader allows direct, instant image sharing via social networking sites Facebook© and YouTube™ with any PC.

Ms Aki Yamamoto, Product Manager – LUMIX, Panasonic Australia, said: “The S2 merges essential functions and enhanced performance features into a simple and stylish design, making it an appropriate camera for users with any level of photography skills.”

Featuring the new Panorama Mode, the LUMIX DMC-S2 allows users to shoot a horizontal or vertical panoramic image by overlaying consecutive shots – an excellent feature for architecture, landscapes or large group shooting. The new Auto Retouch mode adjusts contrast and brightness with the press of a button if you want to improve the photo you just took.

The new camera offers Sonic Speed AF for fast and accurate AF performance, allowing users to quickly focus on moving subjects when shooting sports and other fast motion scenes.

With Panasonic’s popular iA (Intelligent Auto) mode, the LUMIX DMC-S2 allows users to easily activate a suite of technologies that engage automatically – with no setting changes needed for beautiful, natural shots. In addition to MEGA O.I.S, iA also includes Intelligent ISO Control, Intelligent Scene Selector and Face Detection. For video shooting, the camera features dynamic 1280 x 720p HD video recording capabilities.

LUMIX DMC-S2 RRP $129 Available April 2012
Black and pink

Included accessories: Battery charger, battery pack, AC adaptor, USB cable, hand strap, CD-ROM with PHOTOfunSTUDIO software.

The new LUMIX DMC-S2 will be available from consumer electronics retailers and photographic specialists. For more information about the LUMIX camera range visit www.panasonic.com.au/lumix or call Panasonic on 132 600.