– No, we are not forming a photo industry bluegrass band – PMA is looking for ‘anonymous reporters’ to participate in this year’s Hot Picks program at The Digital Show, this Friday, May 25.
Hot Picks will be coordinated by Bill McCurry, visiting from the US to meet local retailers, and ‘MC’ both the Marketing Ideas Exchange workshop and dinner on Thursday evening, and the Hot Picks nominations on Friday afternoon.
‘Hot Picks’ are new products or services which the participating reporters feel have the most potential to draw in extra revenue. They can be products for sale, or for use in store or lab to increase efficiency, or allow the retailer to offer new lines.
Volunteers need to be free of any financial involvement with exhibitors (well, it’s OK to owe them money!) and will mainly be drawn from attending retailers, lab operators and pro photographers. They will need to visit stands on Friday morning and call in their nominations by noon.
The revealing of the 2012 Hot Picks will take place at 3pm at the 3AW Broadcast Lounge.
To be involved as a reporter – for which Bill promises appealing ‘sweeteners’ – call him on his local mobile: 0405 927 349.