C-Direct to ship Energizer to photo channel

Specialist supplier to photo retailers and pharmacy, C-Direct, has announced that is has been appointed exclusive distributor for Energizer batteries to the photo trade.

According to Andrew Ciliberto, C-Direct’s operations manager, the Energizer brand offers retailers a strong retail profit proposition: ‘Consumers see photo specialty stores as a leading destination for their many portable power needs, not just for cameras and accessory products.

‘In addition to a comprehensive portfolio of products, the Energizer high profile brand name, and retail profitability make Energizer a smart choice for all photo retailers.’

Energizer products include Energizer MAX for everyday use; Energizer Advanced Lithium; Energizer Ultimate Lithium ‘proven to be the world’s longest lasting AA and AAA batteries in high-tech devices’; Energizer Specialty Lithium ‘developed to provide optimum, long-lasting performance for film and digital cameras, as well as…calculators, watches, garage door openers and keyless entry systems; and Energizer Recharge rechargeable nickel metal hydrid batteries.


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