Photo Direct rapt in canvas wraps

July 25, 2011: Photo Direct has released a demonstration video for its Gallerie Wrap canvas mounting system, showing how to complete a mount in 5 minutes.

The video – which is totally illustrative – without an instructional soundtrack – is downloadable from here.

Photo Direct supplies a wide range of Gallerie Wrap products to photo retailers and framers. The wrap frame can be made, and the canvas stretched and fastened to the frame in about 5 minutes, as shown in the video.

Retailers and framers can now purchase 36-inch, 40-inch and even 48-inch bars to expand their size offerings to consumers.

For larger sizes in particular, the addition of centre brace bars, designed to be used horizontally or vertically, adds extra stability.

Photo Direct’s Steuart Meers says stores using the Gallerie Wrap system – which it sources direct from the manufacturer – are increasing stores canvas sales dramatically.

‘We are literally moving containers of it – that’s a lot of canvas being printed,’ he said.

Prices for the Gallerie Wrap system start at around $15 for the raw materials for a 12 x 16-inch wrap.


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