October 15, 2010: Canon has announced its biggest Christmas campaign in Australia, involving a prize pool of $1.3 million and the chartering of a Boeing 737 jet.
The promotion offers Australian shoppers the chance to win an experience-filled Australian adventure holiday. Canon has chartered an entire Boeing 737 jet for the journey so that 52 lucky winners along with their friends will have the chance to win the major prize.
Canon will also give away $680,000 in cash prizes with $500 drawn every 30 minutes between 9am and 5pm (AEDST) until January 5, 2011. By the time the promotion ends in January 1360 people will have won cash prizes.
‘In the run-up to Christmas every year, Canon encourages people to enjoy the shopping season with unique and exciting prizes. Each year our promotion gets bigger, however this campaign far exceeds all others with a larger prize pool, more winners and a four-day adventure holiday like no other,’ said Darren Ryan, general manager of Consumer Marketing.
Over four days, winners will experience Australia’s natural wonders through a range of exclusive activities showing a side of Australia few ever get to see. Diving into the rich colour of the Great Barrier Reef; floating over spectacular rainforest and witnessing the changing colour of Uluru in the heart of the Outback. Along the way, awe-inspiring surprises and celebrity guests will bring theatre and magic to Australia’s natural beauty for an out-of-this-world adventure.
‘We’re keeping the details under wraps for now, but the four-day trip is packed with unforgettable experiences that the lucky winners and their friend will talk about for years,’ added Ryan.
Entry is now open to shoppers who purchase eligible Canon products from authorised Canon retailers, and enter via SMS or online at http://www.canon.com.au/canonjet.
Participating Canon products include all Ixus, PowerShot, Legria and EOS cameras and lenses; Pixma, LaserShot and Selphy printers; and all Canon binocular models, along with select faxes and scanners.
Canon’s privately chartered jet will depart from Sydney on March 29, 2011. The prize includes return airfares from the winner’s nearest capital city.
For more information visit Jet with Canon promotion.