Canon re-launches pro photographer program

June 17, 2010: Canon Australia has announced the launch of a new support system for professional photographers, the Canon Professional Services (CPS) program.

The CPS program will be run by a dedicated team at Canon and introduces a ‘Silver’ membership level for EOS 5-series users, so that they too can enjoy the support.
Equipment must be purchased from an authorised Canon Pro Dealer in Australia or New Zealand to qualify its owner for CPS membership.

The new CPS system will expand into New Zealand in the coming months.

Canon says the new program has been re-designed following extensive consultation with the CPS community, offering more value and benefits to qualifying professional photographers nationally. (A full time professional photographer is defined as someone who generates a majority of their income from photography and operates through a registered business.)

There are two levels of membership – Gold and Silver – and new members will be able to apply via a more straightforward application process.

Key benefits and changes:
– Increased discounts: Gold members receive an increased discount on Canon Customer Care service labour (30 percent) and now also a 30 percent discount on genuine Canon parts;
– More photographers qualify: The introduction of a Silver membership means professional photographers shooting with EOS 5-series models are now supported under the program;
– Simpler equipment registration process: equipment is now easily registered and updated using a new online system;
– More streamlined service across national CPS centres: CPS members’ accounts and equipment details can be instantly accessed at any of the national CPS centres and agencies.

‘Canon Professional Services has been looking after professional photographers for more than a decade and we are excited to be providing more tailored support for our members, while at the same time offering this to a wider group of professional users,’ said Alan Brightman, professional imaging manager, Canon Australia.

‘We listen to professional photographers and this is just the beginning. Canon will continue working to provide even more comprehensive and valuable services to support the industry.’

CPS Silver
Silver membership is now available to support professional photographers using at least two EOS 5D-series camera bodies and two Canon L-series lenses. Benefits include:
– 3 free sensor cleans per year (normally charged at $50 per clean);
– 5 day in-house turnaround on repairs (from day of arrival at Canon Customer Care service centre);
– 20 percent discount on Canon Customer Care service labour;
– Replacement loan equipment during repairs (subject to availability);
– Pre-purchase product evaluation (up to 3 day evaluation per product per year subject to availability).

An annual subscription fee of $75 applies.

CPS Gold

CPS Gold membership is available to professional photographers using at least one EOS 1D-series professional digital camera body and one EOS 5D-series body (or higher) along with a minimum of three Canon L-series lenses.

Benefits include:
– 5 free sensor cleans per year (normally charged at $50 per clean);
– 72 hour in-house turnaround on repairs (from day of arrival at Canon Customer Care service centre);
– 30 percent discount on genuine Canon parts and Canon Customer Care service labour;
– Replacement loan equipment during repairs (subject to availability);
– Pre-purchase product evaluation (up to 3 day evaluation per product per year subject to availability).

An annual subscription fee of $100 applies for new memberships and future membership renewals.

New CPS members can register their Canon equipment easily, and the appropriate level of membership will be assigned depending on the number of qualifying bodies and lenses registered with CPS.

To find out more, visit the CPS site and for any further queries call the dedicated CPS hotline support on 1800 804 240.


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