ILCs now close to 40 percent of market

CIPA, the (Japanese) Camera & Imaging Products Association, has released a report looking at 2015 performance of the camera industry and forecasting 2016 shipments. The following is a (lightly) edited version of that report:

Interchangeable-cameras-2

Interchangeable lens camera shipments slipped a little over 5 percent overall in 2015, but increased their share of the total camera market to 37 percent.

2015 results
Total shipments decline 18.5 percent year on year, while interchangeable lens camera shipments as percent of total shipments grow to 37 percent.

Total shipments of digital cameras in 2015 (January to December) fell 18.5 percent year on year to 35.40 million units.

Since CIPA began compiling records in 1999, digital camera shipments recorded steady growth surpassing 100 million units for the first time in 2007. Shipments, however, fell for the first time in 2009 due to the global recession, and fell again in 2011 because of the serious impact that the Great East Japan Earthquake and flooding in Thailand had on production.

Although shipments were expected to recover in 2012, they shrank again that year, and since then shipments have continued to decline through 2015.

However, considering that shipments contracted 30.9 percent in 2014, the size of the decline in 2015 was substantially less. Although shipments of compact cameras continued to decline dramatically, shipments of digital cameras with an interchangeable lens were about the same as last year. Digital cameras with an interchangeable lens are rapidly accounting for a greater and greater share of total shipments – 27 percent in 2013, 32 percent in 2014, and 37 percent in 2015 – and acted as a break on the decline in total shipments.

Shipments of interchangeable lens cameras contracted  5.7 percent year on year, while compacts went down by 24.5 percent in unit terms.

The result in interchangeable lens cameras is a clear improvement compared to 2014, when shipments declined 19.2 percent but there were expectations that the year-on-year declines since 2013 would come to an end because shipments in some months of 2015 rose dramatically and (in June and July) exceeded those in 2014.

Broken down by regions, shipments of digital cameras with a built-in lens to Japan
contracted 17.8 percent year on year while shipments to regions outside of Japan fell 25.6 percent.

As for shipments of digital cameras with an interchangeable lens, those to Japan shrank
9.9 percent year on year while those to regions outside of Japan declined 5 percent. Shipments of digital cameras with an interchangeable lens to regions outside of Japan are driving the recovery.

Digital cameras with a built-in lens have faced fierce competition with the advent of the
smartphone. Digital cameras with an interchangeable lens, however, provide picture
quality that is completely different from that of smartphones and demonstrate an
unrestricted expressiveness when combined with highly individualistic exchangeable
lenses, which continue to excite camera fans, and demand for these cameras remains
firm.

However, even for digital cameras with a built-in lens, companies have launched efforts
to appeal to consumers using diverse approaches unique to each company, such as high
definition devices with massive sensors and action camera products, whose use is
rapidly expanding to new fields, and shipments are expected to increase in the future.

Lenses in 2015
Shipments of the core lenses for these cameras totaled 21.70 million units, a
year-on-year decrease of 5.5 percent. This is about 1.6-1.7 times the shipment of digital
cameras with an interchangeable lens (the body for those lenses).
LensesThis is because the range of users is expanding due to a wider lineup of both single lens
reflex and non-reflex cameras, the two broad categories of digital cameras with
interchangeable lenses, and a growing number of users are awakening to the pleasure of
possessing numerous lenses and using each one for a particular purpose because they
are interchangeable.

The 2016 outlook
Total shipments (the cumulative total of shipments from January to December) of digital
cameras in 2016 are projected to be 31 million units, a year-on-year decline of 12.4 percent.

Broken down by product type, shipments of cameras with a built-in lens are projected to fall by 16.6 percent.

Shipments of cameras with an interchangeable lens are projected to be 12.4 million units (a year-on-year fall of 5.3 percent). Of those, shipments to Japan and those to regions outside of Japan are projected to be 1.6 million units (the same as 2015) and 10.8 million units (a year-on-year decrease of 5.3 percent), respectively.

Shipments of lenses for cameras with an interchangeable lens are projected to fall 7.8 percent year on year to 20 million units. Of those, shipments to Japan and those to regions outside of Japan are projected to decline 6.2 percent year on year to 3 million units and 8.1 percent year on year to 17 million units, respectively.

It is expected that not only will there be strong demand from users who have come to
enjoy taking photos because of low-end digital cameras and smartphones and want
better digital cameras – so-called step-up demand – but also that demand for digital
cameras with an exchangeable lens will remain firm compared to that for digital
cameras with a built-in lens.

NOTE: We checked back to last year’s CIPA report and discovered its predictions are quite accurate – though a smidge pessimistic. At the start of last year it predicted the total shipments for cameras would fall by 20 percent. They actually fell by 18.5 percent. It said compacts would fall by 27 percent. The actual figure was 24.5 percent. It said interchangeable lens cameras would slip 6 percent. The actual figure was 5.7 percent. It said lens shipments would also be down 6 percent. The actual figure was 5.5 percent.
2016-charts

 


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