The Imaging & Digital Entertainment Association (IDEA), organiser of The Digital Show (Melbourne Exhibition Centre, October 16-18) is arranging free entry for attending photo retailing employers and staff members.
‘Employers and employees of retail photography stores will be receiving a coupon code that will provide them free access over the three days of the show, said IDEA vice-president and show organiser,’ Robert Gatto.
He said the coupon codes will be supplied to Camera House, DCW, Ted’s Cameras, Michaels and DigiDirect staff via their head offices, with arrangements for independent stores to receive coupon codes to be confirmed via PhotoCounter in the next few weeks.
Photography oriented CE/mass merchants such as Harvey Norman and JB HiFi will also be invited to The Digital Show on a free access basis.
The organisers intend to analyse attendance via the registration process to identify levels of interest in the show from retailers, consumers, photographers, etc.
In other Digital Show news, Rob Gatto said that almost all exhibition space has been sold, with high-profile digital lifestyle and social networking companies such as LG, Adobe and Instagram not quite confirmed but expressing interest in participating on the show floor.
A new initiate for 2015 will be 4K television viewing rooms to demonstrate the stunning image quality of this emerging technology.
The Sunday Keynote lecture will be from ‘Peace in 10,000 Hands‘ , a global art project generating a conversation for peace. Artist Stuart Robertson is photographing a single white rose, an ancient symbol of peace, in the hands of 10,000 people from every country on the planet.