Free artwork for young mothers campaign

August 29, 2014

A new suite of free-to-access marketing materials targeted at younger mothers is being offered by a US photo industry consortium called Innovations In Photo Imaging (IIPI). Much of the artwork and text appears appropriate for use in Australian and New … Continue reading

Pen E-PL7 all about the selfie

August 29, 2014

Olympus Imaging Australia has announced the launch of the new premium Pen E-PL7, the first Pen-series camera to be announced since May 2013. Olympus is presenting the E-PL7 as a camera for the ‘active, social photo-sharing photographer with its unique … Continue reading


Photo Expo points to print growth

August 27, 2014

Phil Gresham (Fotofast) and John Swainston (Maxwell International), who participated in the PMA Photo Expo event in Brisbane as presenter and retail exhibitor respectively, contribute their impressions: Phil Gresham, (Fotofast, Brisbane): To be honest I was a bit concerned when the … Continue reading

New-look Pentax DSLR ditches (most) dials

August 28, 2014

Ricoh Imaging has announced the Pentax K-S1, a new mid-level DSLR with a distinctive design and a ‘flat field’ user interface. The K-S1 incorporates a newly-designed 20 megapixel CMOS image sensor and sensitivity to ISO 51,200. In addition this model … Continue reading


Brisbane success highlights education: PMA

August 27, 2014

While one event does not prove a point, it does seem the results in Brisbane last weekend (PMA Photo Expo) are a clear indication that consumer education is key to the specialty channel’s future success. Mark Alderson from Camerahouse and Nic Peasley … Continue reading

Fuji X30 features premium viewfinder

August 26, 2014

Fujifilm has announced the X30, featuring a ‘Real Time’ viewfinder, dual control rings, and new ‘Classic Chrome’ Film Simulation for dramatically coloured photos. Fujifilm says the X30′s Real Time Viewfinder, is ‘the largest, brightest, fastest and highest resolving viewfinder in … Continue reading


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