News   

PMA outlines ‘four pillars’ framework

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May 20, 2015

PMA CEO Georgia McCabe has announced a ‘four pillars’ framework for future PMA activities. ‘We have conducted interviews, scheduled in-person visits and made phone calls. We have attended conferences all over the world; we have surveyed the industry; and we … Continue reading

News   

Local PMA role uncertain

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May 22, 2015

While PMA in the US has this week outlined an expanded framework for future activities, it leaves key questions unanswered for Australian PMA members. The ‘Strategic Directions’ document from CEO Georgia McCabe (pictured right) didn’t include any specific reference to … Continue reading

Research   

Small business backs away from social media

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May 21, 2015

Based on the latest annual Sensis Social Media Report, business appears to be reassessing the value of social media as an effective platform for marketing communications, with some businesses actually abandoning their social media activities through 2015. The number of … Continue reading

Opinion   

DCW’s winning formula

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May 22, 2015

The following is a ‘companion piece’ to our report last week on Bill McCurry’s PMA Podcast interview with Digital Camera Warehouse’s Lucinda Dalton. We asked Bill (pictured right) whether he thought DCW ‘has more similarities or differences to other successful … Continue reading

News   

SHORT EXPOSURES: May 22

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May 22, 2015

Canon returns as Vivid sponsor…Nikon sales down, outlook up…Constant selfie…Wearable cameras to 30 million units by 2020…DSLR in your pocket…Sony sensor supremo… Canon returns as Vivid sponsor Canon has returned as an official sponsor of Vivid Sydney ‘festival of light … Continue reading

Retail   

Affordable digital signage system from Samsung

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May 21, 2015

Samsung has released a couple of ‘Smart Signage TVs’ for in-store digital signage, the 40-inch RMD40D (RRP $886) and the 48-inch RMD48D (RRP $1228). (From Officeworks.) Retailers can divide the display screen in multiple sections and show a wide range … Continue reading

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